"The Iron Law of You. You think more about yourself than you think about me. There's a corollary to the Iron Law of You - the Iron Law of Me. I think more about myself than I do about you. That's just the way the world works."
It turns out Adam Smith wasn't just a world leading economist, but a pretty astute philosopher as well!
The world demands our attention like never before. Information and communication exchange can be almost instantaneous. We get frustrated when we don't get replies to our emails, text messages and voicemail's. Why isn't the world paying attention to me?!
The insight by Smith above is a lovely reminder that you are not the center of the universe. When you send an important communication to someone, maybe a business pitch, it might be the single most important thing to you at the time. To the respondent, well your message is just one of a huge number, tossed in the mix with everything else they have to complete that day.
So don't get worked up. Practice patience. Remember that the respondent has a million things to deal with, just like you. In the mean time, how many people are screaming with anxiety because you haven't dealt with their important request? How many people are creating stories of worry and fear and rejection? Can you help any of them today? Go do that while you're waiting.
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